This is the motto of my new iPhone obsession.
This little orange app allows you to "check in" and notify your friends and followers of the cool places you're visiting and invite them to join you. You can find cool items like tacos, mittens and blended coffee drinks when you check in, and swap items in your collection with ones that previous visitors have left behind. So unlike Foursquare, you have a chance to interact with former foes in a fun way, and not just by stealing their "mayorship."
Another aspect that puts Gowalla ahead of Foursquare is that you actually have to BE AT the location to check in. Gone are the drive-by cheaters who "check in" to everything they walk by in hopes of collecting mondo points, or worse yet -- looking cool.
Gowalla also boasts pre-routed "trips" which is a really handy feature if you're in new territory and want to really experience the best a particular neighborhood or city has to offer.
The interface is fun and easy to use. I borrowed this video from the official site just so you can see how easy it is to check in and start sharing:
Gowalla is relatively new too, so chances to "create" new places are high. Get out there and start exploring!
